Papa Johns X DORITOS
Papa Johns and Doritos teamed up to create the Doritos Cool Ranch Papadia, an idea so good that everyone wanted to take credit for. We worked with a bunch of influencers to launch their claim as the original creators of the Doritos Cool Ranch Papadia on TV and social media.
For TV we released 2 versions of the spots, your typical new product launch, and then the same spot being ‘hijacked’ by DJ Khaled claiming it was his idea. Both aired at the same time so you never knew which you would get. Then a bunch of influencers jumped in on the conversation on social media to stake their claim as the original creator of the Doritos Papadia.