Anika Grube - Doritos Cool Ranch Papadia

#DoritosPapadiaWasMyIdea

Papa Johns X DORITOS

Papa Johns and Doritos teamed up to create the Doritos Cool Ranch Papadia, an idea so good that everyone wanted to take credit for. We worked with a bunch of influencers to launch their claim as the original creators of the Doritos Cool Ranch Papadia on TV and social media.

For TV we released 2 versions of the spots, your typical new product launch, and then the same spot being ‘hijacked’ by DJ Khaled claiming it was his idea. Both aired at the same time so you never knew which you would get. Then a bunch of influencers jumped in on the conversation on social media to stake their claim as the original creator of the Doritos Papadia.

Art Directors: Anika Grube, Mike Gaines

Copywriters: Alexa Padron, Olivia Gormley

Creative Directors: Jexy Holman, Nuno Teixeira

CCO: Amy Ferguson

Senior Producer: Sarah Haroldson

Executive Producer: Kristen Cooler

Director: Mike Diva

Editor: Jonah Oskow

Agency: TBWA/Chiat/Day NY