Fanta x Beetlejuice Beetlejuice
Fanta
Fanta partnered with Warner Bros. to create an unforgettable experience to celebrate the release of the new "Beetlejuice Beetlejuice" movie.
We led the global launch, developing the visual identity and interactive elements that brought the Beetlejuice universe to life across OOH/digital, social, OLV and an immersive IRL and digital train experience.
The Afterlife Train - IRL Experience
The Afterlife Train - Digital Game
Train Car 1: The Deetz Attic
Train Car 2: The GRAVEYARD
Train Car 3: Sandwormland
OLV
OOH
SOCIAL
CREDITS
Senior AD: Anika Grube
Senior CW: Alexa Padron
CD: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
Producers: Bronwen Lonsdale, Melanie Baublis, Jeff Yeatman, Brittney Haynes, Kysuan Bobbitt
Illustrators: Black Madre, Sam Hadley
Digital Experience: Unit 9
IRL Experience: VML Spain
Film Director: Fran Colombatti
Social Director: Kevin Zalanik
Editor: Carlos Arias
Music: Q Department
VFX (Film & Social): Preymaker
Agency: Ogilvy NY