Anika Grube - Fanta Beetlejuice Beetlejuice

Fanta x Beetlejuice Beetlejuice

Fanta

As part of Fanta’s global Halloween campaign, we redefined the holiday by shifting the spotlight from candy to soda. Partnering with Warner Bros., we launched a limited-edition Beetlejuice flavor and gave fans a bold new way to celebrate. The campaign came to life through an interactive digital and IRL Afterlife Train experience, where participants raced to solve puzzles and escape the underworld.

Press: Fast Company, Complex, Verge, Campaign, Little Black Book, Marketing Dive, Creative Salon, Trend Hunter, Design Rush

IRL Experience

Digital Game - CLICK HERE TO PLAY

The Platform

The Deetz Attic

The GRAVEYARD

Sandwormland

AR FILTER

TV

OOH

SOCIAL

AGENCY CREDITS

Senior AD: Anika Grube

Senior CW: Alexa Padron

CDs: Caio Fernando Favero Batista, André Santa Cruz

ECD: Guillermo Vega

Producers: Bronwen Lonsdale, Melanie Baublis, Jeff Yeatman, Brittney Haynes, Kysuan Bobbitt

Agency: Ogilvy NY

Client: Fanta, The Coca-Cola Company

FILM CREDITS

Digital Experience: Unit 9

Film Director: Fran Colombatti

Social Director: Kevin Zeta

Editor: Carlos Arias

VFX (Film & Social): Preymaker

Color: Tim Masick

Sound & Music: Q Department

IRL EXPERIENTIAL CREDITS

IRL Experience: VML Spain

Illustratorion OOH

Black Madre, Sam Hadley

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