Fanta x Beetlejuice Beetlejuice
Fanta
Fanta is redefining Halloween by, shifting the spotlight from candy to soda. We partnered with Warner Bros. to launch a limited-edition Beetlejuice flavor and gave fans a bold new way to celebrate. To bring the campaign to life, we created an interactive digital and IRL Afterlife Train experience, where participants raced to solve puzzles and escape.
IRL Experience
Digital Game - CLICK HERE TO PLAY
The Platform
The Deetz Attic
The GRAVEYARD
Sandwormland
AR FILTER
TV
OOH
SOCIAL
CREDITS
Senior AD: Anika Grube
Senior CW: Alexa Padron
CD: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
Producers: Bronwen Lonsdale, Melanie Baublis, Jeff Yeatman, Brittney Haynes, Kysuan Bobbitt
Illustrators: Black Madre, Sam Hadley
Digital Experience: Unit 9
IRL Experience: VML Spain
Film Director: Fran Colombatti
Social Director: Kevin Zeta
Editor: Carlos Arias
Color: Tim Masick
Sound & Music: Q Department
VFX (Film & Social): Preymaker
Agency: Ogilvy NY
Client: Fanta, The Coca-Cola Company