Fanta x Beetlejuice Beetlejuice
Fanta
Candy gets all the attention on Halloween. We wanted to give Fanta a bigger role, so we teamed up with Warner Bros. and Beetlejuice Beetlejuice.
We introduced a new limited edition Beetlejuice Fanta flavor and brought fans into the world of the film with the Afterlife Train, an IRL and digital experience where fans raced to solve puzzles and escape the underworld.
IRL Experience
We brought the train from Beetlejuice Beetlejuice movie to life in Madrid. Fans could scan a Fanta for a chance to win tickets to board the Afterlife Train where you have to survive jump scares and solve puzzles to escape.
Digital Game
The Afterlife Train also came to the Coca-Cola app as a 360° game anyone could play.
The Platform
The Deetz Attic
The GRAVEYARD
Sandwormland
TV
OOH
SOCIAL
AGENCY
Senior AD: Anika Grube
Senior CW: Alexa Padron
CDs: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
Producers: Bronwen Lonsdale, Melanie Baublis, Jeff Yeatman, Brittney Haynes, Kysuan Bobbitt
Agency: Ogilvy NY
Client: Fanta, The Coca-Cola Company
IRL Experience: VML Spain
Digital Experience: Unit 9
OOH Illustrators: Black Madre, Sam Hadley
FILM
Film Director: Fran Colombatti
Social Director: Kevin Zeta
Editor: Carlos Arias
VFX (Film & Social): Preymaker
Color: Tim Masick
Sound & Music: Q Department