Fanta x Beetlejuice Beetlejuice
Fanta
Fanta teamed up with Warner Bros. to create an unforgettable experience to celebrate the new release of the "Beetlejuice Beetlejuice" movie.
We spearheaded the global launch, creating a bold visual identity and interactive elements that brought the Beetlejuice world to life across OOH, digital, social, OLV, and an immersive IRL and digital train experience.
IRL Experience
Digital Game - CLICK HERE TO PLAY
The Platform
The Deetz Attic
The GRAVEYARD
Sandwormland
AR FILTER
TV
OOH
SOCIAL
CREDITS
Senior AD: Anika Grube
Senior CW: Alexa Padron
CD: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
Producers: Bronwen Lonsdale, Melanie Baublis, Jeff Yeatman, Brittney Haynes, Kysuan Bobbitt
Illustrators: Black Madre, Sam Hadley
Digital Experience: Unit 9
IRL Experience: VML Spain
Film Director: Fran Colombatti
Social Director: Kevin Zeta
Editor: Carlos Arias
Color: Tim Masick
Sound & Music: Q Department
VFX (Film & Social): Preymaker
Agency: Ogilvy NY
Client: Fanta, The Coca-Cola Company