Hilton. For The Stay.
Hilton Hotels
We created Hilton’s first-ever global brand platform, “For The Stay,” shifting the focus from where you go to where you stay.
Because where you lay your head at night can make or break a trip. A bad stay can ruin it, while a great one can make even the most ordinary trip unforgettable.
Press: AdAge, Adweek, Little Black Book, The Drum, Travel + Leisure, Travel Weekly
Awards: Ad Age Creativity Awards Best Rebrand
Social
OOH
CREDITS
Art Director: Anika Grube
Copywriter: Alexa Padron
CD: Marco Martins
ECD: John Parker
CCO: Amy Ferguson
Director: Matt Aselton
Edit: Dave Anderson, Geoff Hounsel
VFX: The Mill
VO: Catherine O'Hara
Music: Human
Color: Company 3
Mix: Heard City
Agency: TBWA/Chiat/Day NY
Client: Hilton