Hilton. For The Stay.
We introduce Hilton's first-ever global brand platform, For The Stay. All too often, travelers take for granted the one thing that can make or break any trip: The stay. A bad stay can turn your whole trip upside down. But a great stay can make even the most ordinary trips unforgettable.
Press: AdAge, Adweek, Little Black Book, The Drum, Travel + Leisure, Travel Weekly
Awards: Creativity Awards Best Rebrand
TV
Social
Art Director: Anika Grube
Copywriter: Alexa Padron
CD: Marco Martins
ECD: John Parker
ECD: Gabriel Cheung (Hilton x Peloton)
CCO: Amy Ferguson
Director: Matt Aselton
Edit: Dave Anderson, Geoff Hounsel
Music: Human
Mix: Heard City
Agency: TBWA/Chiat/Day NY