Hilton. For The Stay.
To introduce Hilton's first-ever global brand platform, For The Stay, we focused on the one thing that can make or break a trip - where you lay your head at night. A disappointing hotel stay can turn your whole trip upside down, but a great one can make the most ordinary trips unforgettable.
Press: AdAge, Adweek, Little Black Book, The Drum, Travel + Leisure, Travel Weekly
Awards: Ad Age Creativity Awards Best Rebrand
Social
OOH
CREDITS
Art Director: Anika Grube
Copywriter: Alexa Padron
CD: Marco Martins
ECD: John Parker
CCO: Amy Ferguson
Director: Matt Aselton
Edit: Dave Anderson, Geoff Hounsel
VFX: The Mill
Music: Human
Mix: Heard City
Agency: TBWA/Chiat/Day NY
Client: Hilton