Hilton's 10 Minute TikTok
We wanted to show the world the importance of staying, and what better place to do than on the fastest-moving social media platform - TikTok. We challenged people to stay in the longest TikTok a brand could make - a 10 minute TikTok.
We enlisted the help of Paris Hilton and other big influencers to star in our 10-minute ad. Instead of mandating a script, we worked with the creators to speak to their niche communities about Hilton in their own way.