Hilton's 10 Minute TikTok
Hilton
Hilton wanted to highlight their new 'For The Stay' platform and what better place to do so than on the fastest-moving social platform - TikTok.
We challenged people to stay in the longest piece of content a brand could make on TikTok, a 10-minute video. We collaborated with Paris Hilton and a variety of influencers to star in out TikTok. Instead of mandating a script, we worked with the creators to speak to their niche communities about Hilton in their own way.
Credits
Art Director: Anika Grube
Copywriter: Alexa Padron
ECD: Gabriel Cheung
CCO: Amy Ferguson
Producer: Sarah Haroldson
Directors: David Ebert & Danielle Katvan
Edit: Jonah Oskow
Music: Butter
Agency: TBWA/Chiat/Day NY
Client: Hilton