Hilton's 10 Minute TikTok
Hilton
TikTok is all about short videos. So we took TikTok's 10 minute video limit all the way and created the first-ever 10 minute TikTok, challenging people to stay for the whole thing.
We teamed up with Paris Hilton and a mix of creators to talk about why the stay matters in their own way. And people stayed, spending over 6 million minutes with us.
Press: Ad Age, Adweek, The Drum, Contagious
35.7M views, 6.5M minutes watched, +79k follower growth
Credits
Art Director: Anika Grube
Copywriter: Alexa Padron
ECD: Gabriel Cheung
CCO: Amy Ferguson
Producer: Sarah Haroldson
Directors: David Ebert & Danielle Katvan
Edit: Jonah Oskow
Music: Butter
Agency: TBWA/Chiat/Day NY
Client: Hilton