Hilton's 10 Minute TikTok
Hilton wanted to demonstrate the importance of their new platform 'For The Stay', and what better place to do than on the fastest-moving social media platform - TikTok. We challenged people to stay in the longest piece of content a brand could make, a 10-minute TikTok.  
We enlisted the help of Paris Hilton and other big influencers to star in our 10-minute ad. Instead of mandating a script, we worked with the creators to speak to their niche communities about Hilton in their own way. 
Art Director: Anika Grube
Copywriter: Alexa Padron
ECD: Gabriel Cheung
CCO: Amy Ferguson 
Producer: Sarah Haroldson 
Directors: David Ebert &  Danielle Katvan 
Edit: Jonah Oskow
Music: Butter
Agency: TBWA/Chiat/Day NY