Mind Zone
Powerade - 2024 Paris Olympics
We created the Mind Zone for Powerade, a dedicated mental health space in the Paris 2024 Olympic Village where athletes could reset and mentally prepare for games.
We partnered with the IOC and sports psychologist Dr. Nicole Detling to bring it to life, designing quiet spaces to relax and recharge, along with a VR guided mediation experience to help athletes focus, reduce anxiety and mentally prepare for the competition.
CREDITS
Senior AD: Anika Grube
Senior CW: Alexa Padron
CDs: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
Designer: Jake Richardson, Sepehr Mokhtarzadeh
Producer: Bronwen Lonsdale
VR Design Agency: Form and Fun
Mind Zone Space Production: Alter Eko
Agency: Ogilvy NY
Client: Powerade, The Coca-Cola Company