Mind Zone
Powerade - 2024 Paris Olympics
Powerade and the IOC (International Olympic Committee) teamed up to create the Mind Zone at the Paris 2024 Olympics, a space in Olympic Village where athletes could mentally prepare for the games.
We partnered with renowned sports psychologist Dr. Nicole Detling to develop a VR guided imagery experience that combines sensory elements to enhance focus, reduce anxiety, and optimize performances.
CREDITS
Senior AD: Anika Grube
Senior CW: Alexa Padron
CD: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
CCO: Liz Taylor
Designer: Jake Richardson, Sepehr Mokhtarzadeh
Producer: Bronwen Lonsdale
VR Design Agency: Form and Fun
Mind Zone Space Production: Alter Eko
Agency: Ogilvy NY
Client: Powerade, The Coca-Cola Company