The Vault 
POWERADE  - 2024 Paris Olympics
Ahead of the 2024 Paris Olympics, we got the opportunity to tell the story of Simone Biles’ powerful return to the mat after she prioritized her mental health in the Tokyo 2020 Olympics for Powerade. Through carefully curated soundbites, both new and archival, we built a deeply personal narrative, allowing Simone to share her return to the mat in her own voice.
Press: Adweek The 20 Best Ads of 2024, Adweek, Adage, Little Black Book, Marketing Dive, Yahoo, Essentially Sports, Sports Business Journal, Sportskeeda, Webwire
CREDITS
Senior AD: Anika Grube
Senior CW: Alexa Padron
CD: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
CCO: Liz Taylor 
Designer: Jake Richardson 
Producer:  Bronwen Lonsdale
Director: Kim Gehrig
Editor: Tom Lindsay
Photographer: Sage East 
Music: Soundtree Music
VFX: Blacksmith VFX​​​​​​​
Agency: Ogilvy NY
Client: Powerade, The Coca-Cola Company
AWARDS
Cannes Lions // 1 Silver, 2 Shortlist
LIA // 1 Silver, 2 Bronze
Clio Sport // 1 Gold, 1 Silver
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