The Vault
POWERADE - 2024 Paris Olympics
Simone Biles returned to the Olympics after stepping away in Tokyo to prioritize her mental health. We had the opportunity to tell her story, on her own terms and in her own words.
We interviewed Simone and built the script from her responses, weaving them together with archival soundbites to tell her own story from her perspective.
Press: Adweek The 20 Best Ads of 2024, Adweek, Adage, Little Black Book, Marketing Dive, Yahoo, Essentially Sports, Sports Business Journal, Sportskeeda, Webwire
AWARDS: Cannes Lions // 1 Silver, 2 Shortlist; LIA // 1 Silver, 2 Bronze; Clio Sport // 1 Gold, 1 Silver
CREDITS
Senior AD: Anika Grube
Senior CW: Alexa Padron
CDs: Caio Fernando Favero Batista, André Santa Cruz
ECD: Guillermo Vega
Designer: Jake Richardson
Producer: Bronwen Lonsdale
Director: Kim Gehrig
Editor: Tom Lindsay
Photographer: Sage East
Music: Soundtree Music
VFX: Blacksmith VFX
Agency: Ogilvy NY
Client: Powerade, The Coca-Cola Company