Letters of Encouragement
Travelers Insurance
Through research, we've found that 1 in 2 women don't feel confident at work. So for Women's History Month, we asked women at Travelers to write encouraging letters to each other in an effort to change this.
Approximately 1,300 letters were submitted. We shared their stories and the impact words of encouragement can have in a film, and released all the messages on International Women’s Day.
Press: AdAge
Individual Stories
Words of Encouragement
CREDITS
AD: Anika Grube
CW: Alexa Padron
ECD: Walt Connelly
Producers: Sarah Haroldson, Sarah Healy
Director: Erin Sanger
Editor: Betty Joe Moore
Music: JSM
Agency: TBWA/Chiat/Day NY
Client: Travelers Insurance